That would mean no more cloud, no more relying in chihiros.
I'm going to investigate doing the same for my week aqua light.
I'm going to investigate doing the same for my week aqua light.
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Email from Chihiros Stating They Are Closing Down the Online Shop
- Thread starter gnatster
- Start date
- Tagged users None
Kwyet
After every new tank—“This is my last one!”
New email message:
Dear Customer,
We would like to clarify an important point regarding our recent store-closing announcement.
Chihiros is NOT closing or going out of business.
The upcoming closure applies only to direct retail sales through ChihirosAquaticStudio.com.
Chihiros products, the Chihiros App, product support, and related services will continue as usual.
Moving forward, we will place greater focus on working closely with our distributors and retail partners around the world, allowing customers to purchase Chihiros products through local and authorized sales channels.
For customers who have recently placed orders through ChihirosAquaticStudio.com, please rest assured that all existing orders will continue to be processed and fulfilled normally, and after-sales support for previous purchases will remain available.
We sincerely apologize for any confusion caused by our previous announcement.
To summarize:
ChihirosAquaticStudio.com — Direct retail sales will end.
Chihiros — Business continues as usual.
Chihiros App & Services — Continue as usual.
Product Support — Continues as usual.
Distributor & Retail Partnerships — Will be further strengthened.
Thank you for your continued trust and support over the years.
Dear Customer,
We would like to clarify an important point regarding our recent store-closing announcement.
Chihiros is NOT closing or going out of business.
The upcoming closure applies only to direct retail sales through ChihirosAquaticStudio.com.
Chihiros products, the Chihiros App, product support, and related services will continue as usual.
Moving forward, we will place greater focus on working closely with our distributors and retail partners around the world, allowing customers to purchase Chihiros products through local and authorized sales channels.
For customers who have recently placed orders through ChihirosAquaticStudio.com, please rest assured that all existing orders will continue to be processed and fulfilled normally, and after-sales support for previous purchases will remain available.
We sincerely apologize for any confusion caused by our previous announcement.
To summarize:
ChihirosAquaticStudio.com — Direct retail sales will end.
Chihiros — Business continues as usual.
Chihiros App & Services — Continue as usual.
Product Support — Continues as usual.
Distributor & Retail Partnerships — Will be further strengthened.
Thank you for your continued trust and support over the years.
JayP
Valuable Member
I imagine someone at Chihiros gets their hand slapped for not making all that clear in the first email. There was quite the wave of paniic going around due to that poorly thought out communication.
Any guesses as to how this will effect pricing? 
JayP
Valuable Member
Well, the Aquatic Studio pricing was a little lower than US distributer pricing, but then there was the high shipping cost if you weren't meeting the $200 free shipping threshold.Any guesses as to how this will effect pricing?
Maybe it will lead to some price competition amongst retailers?
I wouldn't get your hopes up on that. The profit margins for lighting tend to be pretty abysmal; I couldn't lower the prices of our lights in our store even if I wanted to be more competitive. Unless something drastically changes on a wholesale level I would not expect prices to fall.
JayP
Valuable Member
You can probably speak to this as well. Many brands, these days, keep very tight control over the retail pricing of their products, and that's not just aquarium related products. And honestly, that may be, at least in part, to help protect their retail partners against the likes of Amazon.
Exactly. Some brands implement MAP (minimum advertised pricing) for their products, but many don't. As a retailer, I like MAP pricing because it means someone can't undercut you if they decide to use the product as a loss leader to drive traffic or try to take sales from you. It also makes sense for companies who retail and wholesale. I sell 2Hr Aquarist products in my store and follow MAP pricing. It would suck if a customer googled a product on my shelf and found out it was cheaper online (although this happens with many brands, Chewy and Amazon will be the death of us all). It would also be a detriment to 2Hr Aquarists retail side if they allowed people to sell their products at any price they want.
At face value it looks like this does nothing to help the consumer but in the long run it does. A race to the bottom for pricing helps no one in the end. For example Ubers were cheap until they put taxi companies under. Then they raised their prices and there isn't enough competition to stop them.
